SK-II: Retail X
Client
SK-II
Team
Huge Inc
Duration
4 Months
Services
Motion Design, UI Design
Tools
After Effects, Illustrator, Lottie
Overview
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
Role
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
Sizzle Reel
Smart Shelf
Product finder screen
Navigator on top of the shelf
Motion design on end cap of the shelf
Smart shelf loop animation
Image scanner onboarding animation