BMS
Agency: Huge Inc
Bristol Myers Squibb (BMS) needed an approach to encourage medical professionals to complete surveys after seminars to produce better products for the future.
So in order to make surveys as delightful as seminars, we created a fun and effortless less survey using moments of delight, responsive interactions and friendly Illustrations to make the time filling up fly by.
FRIENDLY ILLUSTRATIONS
Introducing lively illustrations within the survey makes the experience more receptive and enjoyable.
ENGAGING INTERACTIONS
Each interaction was built to be fun and responsive, adding a sense of playfulness, while the user completes the survey.
YOU'RE ALMOST THERE!
Indicating the halfway mark of the survey gives the user affirmation on their progress and lets them know that they are close to completion.
SEE WHAT OTHERS THINK
At the end of the survey, the user is rewarded with results about how everyone else answered the survey questions.
