SK-II: Retail X

  • Motion,
  • UI,
  • UX

Agency: Huge Inc

As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.

As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.


Motion created to attract users from afar.


Seamless transitions from one page to another.