Designing a fun survey
Designing a fun survey
Designing a fun survey
Designing a fun survey
for a dry seminar
for a dry seminar
for a dry seminar
for a dry seminar
2020
2020
2020
Client: BMS
Client: BMS
Client: BMS
/HUGE Inc
/HUGE Inc
/HUGE Inc
PROBLEM
PROBLEM
PROBLEM
At Bristol Myers Squibb (BMS), only about 25% of the 1,500 medical professionals at their seminars complete the post-event surveys—roughly 375 responses a year—because the process often feels dull and unengaging, leaving them with rushed feedback and limiting their ability to gather the insights needed to improve their products.
At Bristol Myers Squibb (BMS), only about 25% of the 1,500 medical professionals at their seminars complete the post-event surveys—roughly 375 responses a year—because the process often feels dull and unengaging, leaving them with rushed feedback and limiting their ability to gather the insights needed to improve their products.
At Bristol Myers Squibb (BMS), only about 25% of the 1,500 medical professionals at their seminars complete the post-event surveys—roughly 375 responses a year—because the process often feels dull and unengaging, leaving them with rushed feedback and limiting their ability to gather the insights needed to improve their products.
At Bristol Myers Squibb (BMS), only about 25% of the 1,500 medical professionals at their seminars complete the post-event surveys—roughly 375 responses a year—because the process often feels dull and unengaging, leaving them with rushed feedback and limiting their ability to gather the insights needed to improve their products.
GOAL
GOAL
GOAL
How might we make completing surveys as engaging and enjoyable, encouraging medical professionals to share valuable feedback effortlessly?
How might we make completing surveys as engaging and enjoyable, encouraging medical professionals to share valuable feedback effortlessly?
How might we make completing surveys as engaging and enjoyable, encouraging medical professionals to share valuable feedback effortlessly?
WHAT I DID
WHAT I DID
WHAT I DID
To make surveys as enjoyable as the seminars themselves, we designed a fun and effortless experience. Using moments of delight, responsive interactions, and friendly illustrations, we transformed the survey process into an engaging journey that felt quick and enjoyable, encouraging higher participation.
To make surveys as enjoyable as the seminars themselves, we designed a fun and effortless experience. Using moments of delight, responsive interactions, and friendly illustrations, we transformed the survey process into an engaging journey that felt quick and enjoyable, encouraging higher participation.
To make surveys as enjoyable as the seminars themselves, we designed a fun and effortless experience. Using moments of delight, responsive interactions, and friendly illustrations, we transformed the survey process into an engaging journey that felt quick and enjoyable, encouraging higher participation.
To make surveys as enjoyable as the seminars themselves, we designed a fun and effortless experience. Using moments of delight, responsive interactions, and friendly illustrations, we transformed the survey process into an engaging journey that felt quick and enjoyable, encouraging higher participation.
Art Style
Art Style
Since BMS is a large enterprise, a clear, approachable, and neutral visual style was chosen. Inspired by directors like Nicolas Ménard, simple sketches with abstract figures and clean line work were created for clarity and ease of animation. The brand’s palette was used to keep everything cohesive.
Since BMS is a large enterprise, a clear, approachable, and neutral visual style was chosen. Inspired by directors like Nicolas Ménard, simple sketches with abstract figures and clean line work were created for clarity and ease of animation. The brand’s palette was used to keep everything cohesive.
Since BMS is a large enterprise, a clear, approachable, and neutral visual style was chosen. Inspired by directors like Nicolas Ménard, simple sketches with abstract figures and clean line work were created for clarity and ease of animation. The brand’s palette was used to keep everything cohesive.
Since BMS is a large enterprise, a clear, approachable, and neutral visual style was chosen. Inspired by directors like Nicolas Ménard, simple sketches with abstract figures and clean line work were created for clarity and ease of animation. The brand’s palette was used to keep everything cohesive.
Responsiveness
Responsiveness
I also considered responsiveness to ensure the survey could be easily completed across different devices and screen sizes.
I also considered responsiveness to ensure the survey could be easily completed across different devices and screen sizes.
I also considered responsiveness to ensure the survey could be easily completed across different devices and screen sizes.
I also considered responsiveness to ensure the survey could be easily completed across different devices and screen sizes.
Interactive moments
Interactive moments
The animations were designed to be fun, interactive, and energetic, creating moments of delight as users completed the survey.
A playful, game-like experience let users press buttons and slide meters, while a mix of frame-by-frame and After Effects animations brought each question to life.
The animations were designed to be fun, interactive, and energetic, creating moments of delight as users completed the survey.
A playful, game-like experience let users press buttons and slide meters, while a mix of frame-by-frame and After Effects animations brought each question to life.
The animations were designed to be fun, interactive, and energetic, creating moments of delight as users completed the survey.
A playful, game-like experience let users press buttons and slide meters, while a mix of frame-by-frame and After Effects animations brought each question to life.
The animations were designed to be fun, interactive, and energetic, creating moments of delight as users completed the survey.
A playful, game-like experience let users press buttons and slide meters, while a mix of frame-by-frame and After Effects animations brought each question to life.
Breathing room
Breathing room
Sharing the learnings with users
Sharing the learnings with users
At the survey's end, users viewed general results as a reward, gaining insights from others and exploring the report dynamically through scrolling.
At the survey's end, users viewed general results as a reward, gaining insights from others and exploring the report dynamically through scrolling.
At the survey's end, users viewed general results as a reward, gaining insights from others and exploring the report dynamically through scrolling.
At the survey's end, users viewed general results as a reward, gaining insights from others and exploring the report dynamically through scrolling.
IMPACT
IMPACT
IMPACT
During our initial testing phase with 150 participants, we saw a joyful 80% boost in survey completions. About 85% of users shared that the fun, gamified elements made the experience enjoyable and engaging. This positive response shows that playful interactions can not only drive higher participation but also bring in valuable insights to enhance their products.
During our initial testing phase with 150 participants, we saw a joyful 80% boost in survey completions. About 85% of users shared that the fun, gamified elements made the experience enjoyable and engaging.
This positive response shows that playful interactions can not only drive higher participation but also bring in valuable insights to enhance their products.
During our initial testing phase with 150 participants, we saw a joyful 80% boost in survey completions. About 85% of users shared that the fun, gamified elements made the experience enjoyable and engaging.
This positive response shows that playful interactions can not only drive higher participation but also bring in valuable insights to enhance their products.
During our initial testing phase with 150 participants, we saw a joyful 80% boost in survey completions. About 85% of users shared that the fun, gamified elements made the experience enjoyable and engaging.
This positive response shows that playful interactions can not only drive higher participation but also bring in valuable insights to enhance their products.