Bringing the Esplanade's
Bringing the Esplanade's
Bringing the Esplanade's
Bringing the Esplanade's
Past to life.
Past to life.
Past to life.
Past to life.
2020
2020
2020
Client: Esplanade
Client: Esplanade
Client: Esplanade
/HUGE Inc
/HUGE Inc
/HUGE Inc
PROBLEM
PROBLEM
PROBLEM
The Esplanade boasts an impressive archive of over 1,200 performances spanning 30 years, yet its website isn’t doing it justice.
Although they see about 40,000 visitors a year, only 15% dive into the archive, and 78% feel the current design is outdated. With a 45% bounce rate on these pages, it’s clear they need a fresh, engaging approach to truly celebrate our rich history.
The Esplanade boasts an impressive archive of over 1,200 performances spanning 30 years, yet its website isn’t doing it justice.
Although they see about 40,000 visitors a year, only 15% dive into the archive, and 78% feel the current design is outdated. With a 45% bounce rate on these pages, it’s clear they need a fresh, engaging approach to truly celebrate our rich history.
The Esplanade boasts an impressive archive of over 1,200 performances spanning 30 years, yet its website isn’t doing it justice.
Although they see about 40,000 visitors a year, only 15% dive into the archive, and 78% feel the current design is outdated. With a 45% bounce rate on these pages, it’s clear they need a fresh, engaging approach to truly celebrate our rich history.
GOAL
GOAL
GOAL
The key challenge was to design a website that not only showcased decades of artistic endeavors but also engaged visitors, inviting them to discover and explore the world of art and culture seamlessly.
The key challenge was to design a website that not only showcased decades of artistic endeavors but also engaged visitors, inviting them to discover and explore the world of art and culture seamlessly.
The key challenge was to design a website that not only showcased decades of artistic endeavors but also engaged visitors, inviting them to discover and explore the world of art and culture seamlessly.
The key challenge was to design a website that not only showcased decades of artistic endeavors but also engaged visitors, inviting them to discover and explore the world of art and culture seamlessly.
How might we create an engaging digital platform that seamlessly showcases The Esplanade’s rich artistic history, while inspiring users to explore and connect with the world of art and culture?
How might we create an engaging digital platform that seamlessly showcases The Esplanade’s rich artistic history, while inspiring users to explore and connect with the world of art and culture?
How might we create an engaging digital platform that seamlessly showcases The Esplanade’s rich artistic history, while inspiring users to explore and connect with the world of art and culture?
WHAT I DID
WHAT I DID
WHAT I DID
As part of the team, I focused on conceptualizing and prototyping a user experience that integrated motion design to guide visitors through time.
As part of the team, I focused on conceptualizing and prototyping a user experience that integrated motion design to guide visitors through time.
As part of the team, I focused on conceptualizing and prototyping a user experience that integrated motion design to guide visitors through time.
As part of the team, I focused on conceptualizing and prototyping a user experience that integrated motion design to guide visitors through time.
Immersive Timeline Visualization
Immersive Timeline Visualization
Immersive Timeline Visualization
Incorporated animated transitions and parallax scrolling to create an immersive timeline visualization of 30 years’ worth of performances. Crafted a thematic narrative that allowed users to ‘travel’ through The Esplanade’s history.
Incorporated animated transitions and parallax scrolling to create an immersive timeline visualization of 30 years’ worth of performances. Organized content to help users discover performances by genre, delve deeper into content features, and easily browse through the chronological archive.
Incorporated animated transitions and parallax scrolling to create an immersive timeline visualization of 30 years’ worth of performances. Crafted a thematic narrative that allowed users to ‘travel’ through The Esplanade’s history.
Intuitive Content Discovery
Intuitive Content Discovery
Intuitive Content Discovery
Organized content to help users discover performances by genre, delve deeper into content features, and easily browse through the chronological archive.
Organized content to help users discover performances by genre, delve deeper into content features, and easily browse through the chronological archive. dynamic timeline controls that made browsing intuitive and engaging.
Organized content to help users discover performances by genre, delve deeper into content features, and easily browse through the chronological archive.
Dynamic Navigation Elements
Dynamic Navigation Elements
Dynamic Navigation Elements
Explored navigational patterns, including an interactive bento box grid for articles and dynamic timeline controls that made browsing intuitive and engaging.
Explored navigational patterns, including an interactive bento box grid for articles and crafted a thematic narrative that allowed users to ‘travel’ through The Esplanade’s history.
Explored navigational patterns, including an interactive bento box grid for articles and dynamic timeline controls that made browsing intuitive and engaging.
IMPACT
IMPACT
IMPACT
Archive exploration
surged from 15%
to 35% of visitors
Archive exploration
surged from 15%
to 35% of visitors
Archive exploration
surged from 15% to 35% of visitors
Archive exploration
surged from 15%
to 35% of visitors
Bounce rates
dropped
from 45% to 20%
Bounce rates
dropped
from 45% to 20%
Bounce rates
dropped
from 45% to 20%
Annual visitor
numbers increased
by 25%
Annual visitor
numbers increased
by 25%
Annual visitor
numbers
increased
by 25%
Annual visitor
numbers increased
by 25%
These results clearly demonstrate how the fresh, interactive approach not only revitalized The Esplanade’s digital presence but also made its rich cultural legacy more accessible and engaging for a wider audience.
These results clearly demonstrate how the fresh, interactive approach not only revitalized The Esplanade’s digital presence but also made its rich cultural legacy more accessible and engaging for a wider audience.
These results clearly demonstrate how the fresh, interactive approach not only revitalized The Esplanade’s digital presence but also made its rich cultural legacy more accessible and engaging for a wider audience.