Retail X:
Retail X:
Retail X:
Retail X:
The Future of
The Future of
The Future of
The Future of
Retail with tech
Retail with tech
Retail with tech
Retail with tech
2020
2020
2020
Client: SK-II
Client: SK-II
Client: SK-II
/HUGE Inc
/HUGE Inc
/HUGE Inc
PROBLEM
PROBLEM
PROBLEM
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
GOAL
GOAL
GOAL
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
How might we create a seamless, stress-free shopping experience for time-pressed travelers by combining advanced digital technologies with physical retail elements?
How might we create a seamless, stress-free shopping experience for time-pressed travelers by combining advanced digital technologies with physical retail elements?
How might we create a seamless, stress-free shopping experience for time-pressed travelers by combining advanced digital technologies with physical retail elements?
WHAT I DID
WHAT I DID
WHAT I DID
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
As the Motion Designer on this project, my role was to create interactive instructional visuals that guided users on how to navigate and interact with the space effectively.
To attract attention and enhance the user experience, I developed dynamic motion design elements that were both visually engaging and highly legible, even from a distance. This required careful consideration of scale, visibility, and the unique conditions of each store location.
Social Validated tester bar
Social Validated tester bar
Social Validated tester bar
Attraction animation and motion/interaction design to present the social commentary about each product.
Attraction animation and motion/interaction design to present the social commentary about each product.
Attraction animation and motion/interaction design to present the social commentary about each product.
Attraction animation and motion/interaction design to present the social commentary about each product.
End cap animations
End cap animations
End cap animations
Motion highlights showcasing the project’s interactive features.
Motion highlights showcasing the project’s interactive features.
Motion highlights showcasing the project’s interactive features.
Motion highlights showcasing the project’s interactive features.
AR Interactions
AR Interactions
AR Interactions
Eye catching celebratory animations
Eye catching celebratory animations
Eye catching celebratory animations
Eye catching celebratory animations
Navigator Displays
Navigator Displays
Navigator Displays
Motion graphics positioned above shelves to assist in store navigation.
Motion graphics positioned above shelves to assist in store navigation.
Motion graphics positioned above shelves to assist in store navigation.
Motion graphics positioned above shelves to assist in store navigation.
Smart Product Scan
Onboarding Animation
Smart Product Scan
Onboarding Animation
Smart Product Scan
Onboarding Animation
Smart Product Scan Onboarding Animation
An animation introducing advanced image recognition technology to help users find specific products
An animation introducing advanced image recognition technology to help users find specific products
An animation introducing advanced image recognition technology to help users find specific products
An animation introducing advanced image recognition technology to help users find specific products
RESULTS
RESULTS
RESULTS
The SK-II Future X Smart Store has made shopping a breeze for busy travelers by blending smart technology with intuitive design. Here’s what we achieved:
The SK-II Future X Smart Store has made shopping a breeze for busy travelers by blending smart technology with intuitive design. Here’s what we achieved:
The SK-II Future X Smart Store has made shopping a breeze for busy travelers by blending smart technology with intuitive design. Here’s what we achieved:
The SK-II Future X Smart Store has made shopping a breeze for busy travelers by blending smart technology with intuitive design. Here’s what we achieved:
Over 50% increase
Over 50% increase
Over 50% increase
in sales across specialty beauty, drug, and department stores
in sales across specialty beauty, drug, and department stores
in sales across specialty beauty, drug, and department stores
More than 8% boost
More than 8% boost
More than 8% boost
in foot traffic at airport locations
in foot traffic at airport locations
in foot traffic at airport locations
A 20%+ rise
A 20%+ rise
A 20%+ rise
in basket size in travel retail
in basket size in travel retail
in basket size in travel retail
Quick and Easy Navigation
Quick and Easy Navigation
Quick and Easy Navigation
With tools like the Smart Product Scan and Skincare GPS, shoppers can find products in a flash using image recognition and easy-to-see shelf signals.
With tools like the Smart Product Scan and Skincare GPS, shoppers can find products in a flash using image recognition and easy-to-see shelf signals.
With tools like the Smart Product Scan and Skincare GPS, shoppers can find products in a flash using image recognition and easy-to-see shelf signals.
With tools like the Smart Product Scan and Skincare GPS, shoppers can find products in a flash using image recognition and easy-to-see shelf signals.
Fun and Engaging Experience
Fun and Engaging Experience
Fun and Engaging Experience
Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Dynamic visuals attracted attention and guided users through the store, ensuring everything was clear and easy to follow.
Overall, the Future X Smart Store set a new benchmark in beauty retail, creating a shopping experience that’s not only efficient but also enjoyable and user-friendly.
Overall, the Future X Smart Store set a new benchmark in beauty retail, creating a shopping experience that’s not only efficient but also enjoyable and user-friendly.
Overall, the Future X Smart Store set a new benchmark in beauty retail, creating a shopping experience that’s not only efficient but also enjoyable and user-friendly.
Overall, the Future X Smart Store set a new benchmark in beauty retail, creating a shopping experience that’s not only efficient but also enjoyable and user-friendly.